Connected Car
It is an old story that keeps repeating itself: Behemoth hardware innovators lose market share, and their customers, when Big Tech comes in. Yet, if they relinquish the task to Big Tech and a jumble of apps disconnected from the vehicle itself, automakers could lose big opportunities to enrich their relationship with their customer. Vehicle Dashboard of the FutureLet’s paint an aspirational picture of the vehicle dashboard in the cabin of the future and, by that, I mean the next few years. But not if the relationship is handed off to Big Tech. The automakers who are able to “hold on to,” and solve, the dashboard-based infotainment experience are in the best position to deepen and extend their relationship with the customer.