Connected Car
Pondering what diversity brings to our industryLast fall, I wrote about Automotive News' ongoing mission to cover diversity, equity and inclusion in the automotive business. The Ford store he manages has also embarked on another form of inclusion: Providing opportunities for addicts who need a job and support to stay clean. One convicted felon is now a master service technician and helping the dealership recruit others for potentially life-changing jobs in auto retail. We discussed how their partnership is helping improve Black consumers' awareness and perception of the brand through uplifting marketing campaigns. In their latest study, five automotive brands were in the top 20 spanning a range of industries — in part because these young adults are interested in electric vehicles.