Image Recognition
With the boom of AI-generated text, images, and videos, both lawmakers and average internet users have been calling for more transparency. As my colleague Melissa Heikkilä has written, most of the current technical solutions “don’t stand a chance against the latest generation of AI language models.” Nevertheless, the race to label and detect AI-generated content is on. The tech itself—and the ways in which C2PA is more secure than other AI-labeling alternatives—is pretty cool, though a bit complicated. You can see an example of a deepfake video here with the label created by Truepic, a founding C2PA member, with Revel AI. Just this week, the major media platform Shutterstock announced that it would use C2PA to label all of its AI-generated media.