TikTok’s Confidence-Destroying Bold Glamour Filter is the Logical Product of Platforms Built for Consumerism


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TikTok’s Confidence-Destroying Bold Glamour Filter is the Logical Product of Platforms Built for ConsumerismRachel Griffin is a PhD candidate and lecturer at the Law School of Sciences Po Paris. Her research focuses on European social media regulation and its implications for structural social inequalities. Bold Glamour filter examples. But as the latest social media trend bubbles up and dies away, we might lose sight of the broader context. Tellingly, alongside the trend for videos criticizing Bold Glamour, TikTok influencers have been promoting ‘recreate the Bold Glamour look’ makeup tutorials – perfect ‘complementary copy’ for makeup brands.