Travel memories more positive than recalling a first kiss for nearly half of people

For almost half of people, special travel memories trigger more positive emotions than remembering their first kiss. Research used artificial intelligence to 'measure and visualise the expression of emotions' related to a variety of memories, with 47 per cent of participants attaching more positive emotions to a unique travel memory compared to recalling their first kiss. And for 14 per cent, travel experiences even evoked more positive emotions than holding their firstborn child for the first time, though the latter was, overall, the most intensely positive memory. I strongly believe in the power of travel experiences to shape memories. To ensure the travel memories keep coming, GetYourGuide has launched a collection of 'one-of-a-kind experiences' called Originals by GetYourGuide.