Volkswagen's deepfake AI ad has people in tears


Image Recognition

ARTICLE SOURCE

Volkswagen AI advertAI art is causing controversy once again, and this time there's a big brand involved. Many people say they have been moved to tears by a Volkswagen advert that features Elis Regina Carvalho Costa, a legendary Brazilian singer who died over 40 years ago. Titled 'Generations', Volkswagen's deepfake advert was made to mark its 70th anniversary in Brazil. Volkswagen AI advertBut the video has raised questions too, and the Brazilian advertising authority Conar has begun an investigation after receiving complaints. We've seen deepfake ads before, and more recently, a hotel chain has made what it says is the first advert created using text-to-image video generation.