Volvo chief warns competitors on moving too slow into EVs


Autonomous Vehicle News

ARTICLE SOURCE

Commenting on his competitors' slower move to electric vehicles, new Volvo Cars chief Jim Rowan said it's a bad idea to tiptoe toward an electric future while continuing to develop combustion engine models. Hedging bets by investing in internal combustion engine and battery-electric vehicles "risks missing the market," Rowan said on an earnings call last week. Rowan said an aggressive investment strategy will position the luxury automaker to capitalize on the building demand for EVs globally. "We are investing ahead of the curve." "The market is moving toward electrification, and you best get ready," Rowan said on the call.