Image Recognition
Besides giving practitioners better recognition, the Chief Executive Officer, Absolute PR, Mr. Akonte Ekine, believes IMC, just like any other sector of the economy, should be given the enabling environment to grow. “Will Nigeria Medical Council exist one year without a council? She decried a situation where cronies of government, mostly non-professionals, are saddled with the responsibilities meant marketing communications professionals. “We want some level of transparency and equal opportunities for all practitioners in the sector,” he stated. Ajufo also called on the incoming government to insist on professionalism by ensuring that only certified ad professionals are allowed to practise in the country.