ByFord has unveiled its new AI-focused subsidiary, Latitude, focusing on “hands-free, eyes-off-the-road” autonomous driving solutions.\nAnd he has made it clear that he intends to do just that by selling vehicles with autonomous driving capabilities.\nFord’s new subsidiary, Latitude, will work on that problem.\nFord is far from the only legacy automaker focusing on introducing autonomous driving to the mass market.\nFord re-enters AI space with fresh approach
"}}}},{"node":{"postTitle":"Ford is creating a new division to lead its partial autonomy and hands-free driving tech","slug":"ford-is-creating-a-new-division-to-lead-its-partial-autonomy-and-hands-free-driving-tech","publishDate":"2023-03-02 00:00:00","createdLocal":"2023-03-03 14:30:55.002010","feedName":"Autonomous Vehicle News","postSummary":{"childMarkdownRemark":{"html":"Ford announced the creation of a new wholly owned subsidiary called Latitude AI to lead its efforts to develop a hands-free, eye-off, unsupervised driving system.\nThe company has rehired about 550 employees from Argo AI, the autonomous vehicle operator that shut down last year after Ford pulled its funding.\nLatitude AI will be based in Pittsburgh, which is where Argo AI was previously headquartered and has emerged in recent years as a hub of AV research and startups.\nWhen Argo AI shut down, Ford said it would shift its spending from Level 4 driverless technology to Level 2 and Level 3 driver-assist products.\nTo be sure, Level 4 autonomous vehicles are enormously expensive to develop and maintain.
"}}}},{"node":{"postTitle":"AAA: Drivers grow more fearful of self-driving cars, as autonomous technology advances","slug":"aaa-drivers-grow-more-fearful-of-self-driving-cars-as-autonomous-technology-advances","publishDate":"2023-03-02 22:55:00+00:00","createdLocal":"2023-03-03 14:30:54.502543","feedName":"Autonomous Vehicle News","postSummary":{"childMarkdownRemark":{"html":"Fear of self-driving cars is on the rise, according to AAA, even as drivers express interest in the partially-automated vehicle technology.\nFear of self-driving cars is on the rise, according to AAA, even as drivers express interest in the partially-automated vehicle technology.\nThis year saw a major increase in drivers that are afraid of self-driving vehicles, rising to 68% compared to 55% in 2022.\nThe auto club membership organization said its findings suggest improvements are still needed to build public trust and knowledge about emerging vehicle technology.\nAAA’s Ragina Ali said the perception could come from misleading or confusing names of vehicle systems that are already on the market.
"}}}},{"node":{"postTitle":"Motorists fear self-driving cars, AAA says","slug":"motorists-fear-self-driving-cars-aaa-says","publishDate":"None","createdLocal":"2023-03-03 14:30:53.964251","feedName":"Autonomous Vehicle News","postSummary":{"childMarkdownRemark":{"html":"Almost 70% of people said they were afraid of self-driving vehicles, up from 55% last year, according to a new survey from AAA survey.\nSuch findings mean automakers need to do a better job at making self-driving technology safer and more reliable, the auto club said Thursday.\nLast month, the Elon Musk-owned automaker recalled some 363,000 vehicles with self-driving technology because the cars sometimes ignore posted speed limits or blow past intersections.\nTwo of those probes are centered on accidents in California and Ohio, where drivers said Tesla's self-driving mode caused a crash.\nThe survey found that 1 in 10 respondents believed they can put a vehicle in self-driving mode and fall asleep, AAA said.
"}}}},{"node":{"postTitle":"Ford creates new Latitude AI business to develop hands-free, automated driving tech","slug":"ford-creates-new-latitude-ai-business-to-develop-hands-free-automated-driving-tech","publishDate":"2023-03-02 00:00:00","createdLocal":"2023-03-03 14:30:53.302503","feedName":"Autonomous Vehicle News","postSummary":{"childMarkdownRemark":{"html":"Ford unveiled Thursday a new business unit called Latitude AI, designed to develop automated driving tech for future vehicles.\nFord shifted its focus from full self-driving L4 advanced driver assistance systems (ADAS) being developed by Argo AI to internally developing L2 and L3 tech, like Ford’s BlueCruise.\nWith today’s press release, it seems Ford is putting the Argo engineers to good use with a newly established Latitude AI division focusing on developing new automated driving tech.\nF-150 Lightning Lariat off-road (source: Ford)Ford creates Latitude AI for new automated driving techFord’s BlueCruise has already surpassed over 50 million miles of hands-free driving and earned the top spot on Consumer Reports’ latest ADAS rankings, the automaker is looking to expand its automated driving technology.\nFord has already shown its BlueCruise hands-free driving tech can help keep drivers safe and be life-changing for some, like those who are deaf or hard of hearing, for example.
"}}}},{"node":{"postTitle":"Experts ranked the leading self-driving companies. Tesla didn't even crack the top 10.","slug":"experts-ranked-the-leading-self-driving-companies-tesla-didn-t-even-crack-the-top-10","publishDate":"2023-03-02 00:00:00","createdLocal":"2023-03-03 14:30:52.724983","feedName":"Autonomous Vehicle News","postSummary":{"childMarkdownRemark":{"html":"Research firm Guidehouse Insights regularly ranks companies developing automated driving tech.\nTesla didn't make this year's top 10, and ranked last of 16 companies assessed.\nThat's despite CEO Elon Musk's confidence in his Full Self-Driving tech.\nMoreover, of the 16 companies recently ranked by research and consulting firm Guidehouse Insights (which ranks some of the biggest names working on automated-driving technology each year), Tesla came in last.\nTesla ranked last in similar lists in 2021 and 2020.
"}}}},{"node":{"postTitle":"Nearly 70% of Americans are now ‘afraid’ of self-driving cars, survey says","slug":"nearly-70-of-americans-are-now-afraid-of-self-driving-cars-survey-says","publishDate":"2023-03-02 21:08:48.812000+00:00","createdLocal":"2023-03-03 14:30:51.963647","feedName":"Autonomous Vehicle News","postSummary":{"childMarkdownRemark":{"html":"STATEN ISLAND, N.Y. -- Despite recent advancements in autonomous vehicle technology, Americans are growing increasingly wary of the safety of self-driving cars.\nOn Thursday, AAA released the results of its annual automated vehicle survey, finding that nearly 70% of respondents were afraid of self-driving cars, while less than 10% fully trusted them.\nThese numbers represent a significant shift from last year’s survey results, with the number of respondents fearful of self-driving cars spiking by 13 percentage points.\nMORE AUTONOMOUS VEHICLE NEWSNew York’s first driverless cars hit the road in BrooklynA vehicle without a windshield?\nSelf-driving shuttle tests underway at JFK airportAs first autonomous vehicle test hits NYC, driverless cars navigate maze of pedestrians, double-parked trucks and traffic
"}}}},{"node":{"postTitle":"Robotaxi tech improves but can they make money?","slug":"robotaxi-tech-improves-but-can-they-make-money","publishDate":"None","createdLocal":"2023-03-03 14:30:51.221416","feedName":"Autonomous Vehicle News","postSummary":{"childMarkdownRemark":{"html":"That vehicle, an autonomous people mover with no steering wheel or space for a driver but room for six passengers, is due to go into production shortly and Cruise expects it will be in use in the US for ride-hailing later this year, with Dubai following next.
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