{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/bauers-bet-on-making-print-a-major-part-of-the-e-commerce-funnel/","result":{"data":{"site":{"siteMetadata":{"title":"No Frills News"}},"contentfulNfnPost":{"postTitle":"Bauer’s bet on making print a major part of the e-commerce funnel","slug":"bauers-bet-on-making-print-a-major-part-of-the-e-commerce-funnel","createdLocal":"2021-05-13 14:30:45.122491","publishDate":"2021-05-13 00:00:00","feedName":"Image Recognition","sourceUrl":{"sourceUrl":"https://www.thedrum.com/news/2021/05/13/bauer-s-bet-making-print-major-part-the-e-commerce-funnel"},"postSummary":{"childMarkdownRemark":{"html":"<p>But for publishers with a strong print portfolio the question has become how they can use those print products to open the funnel to e-commerce revenue without being too interruptive.\nBoth Grazia and Heat are set to incorporate new scannable images – without the need for QR codes or watermarks – from May 17.\nIts CEO, Julia Raphaely, said: “We started placing QR codes around the magazine but in a very integrated way, because you don’t want to suddenly become a catalog.\nCosmopolitan, for example, has been including QR codes linked to Amazon storefronts for years, having expanded the practice to its US market in 2019.\nIn-house brand magazines like Lush Times also include QR codes as a major part of their marketing funnel.</p>"}}}},"pageContext":{"slug":"bauers-bet-on-making-print-a-major-part-of-the-e-commerce-funnel"}}}