{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/column-when-toyota-gets-humbled-everyone-should-take-note/","result":{"data":{"site":{"siteMetadata":{"title":"No Frills News"}},"contentfulNfnPost":{"postTitle":"Column: When Toyota gets humbled, everyone should take note","slug":"column-when-toyota-gets-humbled-everyone-should-take-note","createdLocal":"2023-03-05 14:30:52.030991","publishDate":"2023-03-02 19:42:01-05:00","feedName":"Autonomous Vehicle News","sourceUrl":{"sourceUrl":"https://www.autonews.com/commentary/incoming-toyota-ceo-koji-sato-plans-new-ev-platform"},"postSummary":{"childMarkdownRemark":{"html":"<p>While many revealing quotes were from unnamed executives and engineers not authorized to speak publicly, Sato has been unusually blunt in his criticism of Toyota's EV approach.\nToyota has been so successful for so long that its leaders have had to work to create an internal sense of crisis to combat complacency.\nAfter all, if Toyota had been more \"all in\" on EVs, it would already have a dedicated platform and production sites.\nBut here's the thing: The conversion to EVs — and concurrently, competition with Tesla — is a long, long game.\nSato is tacitly acknowledging that Toyota is going to be behind Tesla in EV manufacturing efficiency at least until 2026.</p>"}}}},"pageContext":{"slug":"column-when-toyota-gets-humbled-everyone-should-take-note"}}}