{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/ford-patents-car-sensor-to-scan-roadside-billboards-and-send-ads-straight-to-dashboards/","result":{"data":{"site":{"siteMetadata":{"title":"No Frills News"}},"contentfulNfnPost":{"postTitle":"Ford patents car sensor to scan roadside billboards and send ads straight to dashboards","slug":"ford-patents-car-sensor-to-scan-roadside-billboards-and-send-ads-straight-to-dashboards","createdLocal":"2021-05-14 14:31:27.217112","publishDate":"2021-05-13 23:56:41+01:00","feedName":"Connected Car","sourceUrl":{"sourceUrl":"https://www.dailymail.co.uk/sciencetech/article-9576775/Ford-patents-car-sensor-scan-roadside-billboards-send-ads-straight-dashboards.html"},"postSummary":{"childMarkdownRemark":{"html":"<p>A new invention from Ford could have roadside billboards beaming back personalized advertisements onto dashboard screens.\nAccording to a patent published on May 6, Ford wants to add a sensor capable of reading billboard interfaces and sending that data to a car's dashboard for the purpose of displaying ads.\nIn the patent, Ford gives the example of an advertisement for a hot dog stand.\nIn September 2020, Ford CEO Jim Farley said the company was looking extensively at ways to generate revenue from connected vehicles, according to Ford Authority.\nThe 58-year-old Farley added the company will have more to say on its connected car initiatives at its investor day on May 26.</p>"}}}},"pageContext":{"slug":"ford-patents-car-sensor-to-scan-roadside-billboards-and-send-ads-straight-to-dashboards"}}}