{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/hershey-colgate-palmolive-kimberly-clark-more-cpg-investments-in-2023/","result":{"data":{"site":{"siteMetadata":{"title":"No Frills News"}},"contentfulNfnPost":{"postTitle":"Hershey, Colgate-Palmolive, Kimberly-Clark & More: CPG Investments In 2023","slug":"hershey-colgate-palmolive-kimberly-clark-more-cpg-investments-in-2023","createdLocal":"2023-02-04 14:30:45.185666","publishDate":"None","feedName":"Image Recognition","sourceUrl":{"sourceUrl":"https://consumergoods.com/hershey-colgate-palmolive-kimberly-clark-more-cpg-investments-2023"},"postSummary":{"childMarkdownRemark":{"html":"<p>It’s earnings season, which means consumer goods companies are taking to their conference mics to share details about upcoming investments.\nThe Hershey CompanyAmong the company's investments this year include increased spending in media and entry into white spaces, including gummies, better-for-you, and salty brands.\nWe've seen the impact and the returns that we get on advertising in terms of having very strong ROI.\nSo we take a very data-based approach to media spending, and we invest where we see that incremental profitable growth.\nAs part of this, Colgate-Palmolive will continue to accelerate investments in Hill’s, with capacity supported by last year’s purchase of three Red Collar Pet Foods manufacturing plants.</p>"}}}},"pageContext":{"slug":"hershey-colgate-palmolive-kimberly-clark-more-cpg-investments-in-2023"}}}