{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/in-car-commerce-managing-fragmentation-and-focusing-on-user-experience/","result":{"data":{"site":{"siteMetadata":{"title":"No Frills News"}},"contentfulNfnPost":{"postTitle":"In-Car Commerce - Managing Fragmentation and Focusing on User Experience","slug":"in-car-commerce-managing-fragmentation-and-focusing-on-user-experience","createdLocal":"2021-05-19 14:30:51.278868","publishDate":"2021-05-19 00:00:00","feedName":"Connected Car","sourceUrl":{"sourceUrl":"http://www.parking-net.com/parking-news/parkopedia/in-car-commerce-managing-fragmentation-and-focusing-on-user-experience"},"postSummary":{"childMarkdownRemark":{"html":"<p>Secondly, the in-car payment experience needs to be comprehensive, efficient, and integrated.\nTo make in-car payments successful, the entire user experience needs to be complete and deeply integrated with the navigation, including locations without transaction capabilities.\nA deep integration of in-car commerce with these systems differentiates the in-car solution from any external smartphone app and creates unique in-car user experiences.\nThe success of in-car payments will depend on the customer focus at the automakers.\nThis will now facilitate and further accelerate the deployment of in-car payment solutions that drivers have long been demanding.</p>"}}}},"pageContext":{"slug":"in-car-commerce-managing-fragmentation-and-focusing-on-user-experience"}}}