2027 Subaru Impreza—Lowest Price for Any 4-Wheel Drive Compact Sold in US

The Subaru 2027 Impreza entry price is cut by $2,000 and daring the rest of the compact segment to match it.

The new base Impreza will start at $24,595 when it reaches dealer lots later this year, a figure Subaru is positioning as the lowest price for any all-wheel-drive compact car sold in the United States.

What the Cheaper Trim Still Gets You Subaru was careful to note that the price cut did not come at the expense of the features shoppers now expect as baseline.

The RS Trim Holds the Line on Style For buyers willing to spend the extra $4,900 for the RS trim, the pitch shifts from value to character.

Whether a $2,000 price cut is enough to meaningfully shift compact car shoppers toward all-wheel drive remains to be seen, particularly in a market where hybrid and electric competitors are also fighting for the same budget-conscious buyers.