Nobody is handing out seats in a Formula 1 (F1) car this week, but New Era Singapore has the next best thing parked inside its Bugis Junction store.
Why New Era Is in the Pit Lane New Era is the official teamwear partner of the Atlassian Williams F1 Team for 2026, which both the team and the brand describe as New Era’s first F1 teamwear partnership.
The deal reaches further than race day, covering Williams’ F1, Sim Racing, Driver Academy, and Heritage operations, and it travels with the team across a 24-race season in 21 countries.
The team has a separate Williams Fan Zone at Marina Square from 6 to 13 October 2026, where New Era’s 2026 team kit is on sale.
Visuals courtesy of New Era Singapore.