There’s a version of Lando Norris most people know from race weekends – helmet on, radio crackling and occasionally swearing when a strategy call goes wrong. But the Norris name goes way further than the F1 paddock, with the family involved in racing, gaming, simulation and electric mobility. On 2 September 2026, Norris announced his own junior racing team, LN4 Fusion, near Monza during Italian Grand Prix week, with both Sky Sports and Formula1.com reporting on the launch. It adds another project to a family that has spent years working across different corners of technology and motorsport. Why The Norris Name Keeps Showing Up In Tech Motorsport has become closely tied to technology, especially through simulation, data, gaming and digital media. Norris himself grew up racing on simulators before making it into a real F1 car, while gaming and streaming helped him build an audience outside the typical motorsport fans. His family have their own connections to the tech industry with his brother Oliver running a professional sim-racing company, while his father Adam founded an electric scooter business that he still runs today. Lando’s F1 career may have brought the surname to millions of people, but the businesses around it have developed in their own light. 1. LN4 Fusion LN4 Fusion is the newest addition to the Norris family’s racing ventures, with Lando launching the team during Italian Grand Prix week on 2 September. Sky Sports reported that the team has acquired selected assets from AIX Racing and will compete in Formula 3 from 2027, alongside entries in Italian F4 and Formula Regional. The team has also begun the application process for Formula 2, giving it a route through different levels of junior single-seater racing. The project isn’t just about putting cars on a grid: the LN4 Legacy Programme designed