Following this week's reports of a near 95 million euro deepfake fraud at Intesa Sanpaolo's private banking arm, the identity layer is no longer the perimeter.

The scale, by the numbers Shufti Pro projects deepfake-powered identity fraud will rise 495% in 2026.

Sumsub's 2026 report puts deepfake fraud at roughly 6.5% of all fraud attempts globally, up from 0.1% in 2022.

The quiet winners Firms with layered identity, liveness and behavioural analytics (Pindrop, Veriff, Fourthline, Ping Identity, Adaptive Security and a handful of others) are converting board-level anxiety into contracts.

Banks that still treat identity verification as a one-off onboarding event are, as of this Friday, carrying unpriced risk.