HYBE has published its 2025 Sustainability Management Report, covering the K-pop giant behind BTS, SEVENTEEN, TOMORROW X TOGETHER, LE SSERAFIM, ENHYPEN, and its various sub-labels. The 121-page document sets out a number of disclosures, including anti-counterfeiting measures, the company’s use of generative AI, and its expansion into physical retail. Here are five things we learned⦠1. HYBE removed 92,208 counterfeit listings from Amazon over four months HYBE runs its response to intellectual property infringement through the IP Strategy Team within its Legal Affairs Department, and it has put figures to the work carried out in 2025. The report states: “When it comes to the infringement of our intellectual properties, we take a diverse approach to addressing such issues through the IP Strategy Team under the Legal Affairs Department. The progress and results are shared with management and relevant departments every month.” HYBE singles out a tie-up with Amazon. According to the report: “We have established a direct collaboration framework with Amazon to respond firmly to global artist IP infringement. Through a combination of AI-driven automated filtering and manual monitoring on the platform, enforcement against counterfeit goods has been intensified. As a result, over the four month period from September to December 2025, a total of 92,208 infringing listings were identified and removed on Amazon.” Across e-commerce more broadly, HYBE says it removed counterfeit product listings totaling 12,959 cases in Korea and 273,512 cases overseas during the year. “When it comes to the infringement of our intellectual properties, we take a diverse approach to addressing such issues through the IP Strategy Team under the Legal Affairs Department.” The company also reports that it confiscated and destroyed 19,356 counterfeit items through crackdowns on suppliers in Seoul’s Namdaemun market and vendors around a j-hope solo concert venue, working with Korean law enforcement. On