In a recent showcase at Hyundai’s headquarters in Seoul, the OEM did a deep-dive into how it is harnessing digital technologies and AI across the company to improve operations, including key achievements and plans for the future. A major focus of this discussion was the benefits of AI in development, particularly Hyundai’s crash testing AI agent. “AI is undoubtedly an important technology, but ultimately it is a tool that companies must utilize,” said Eunsook Jin, president and head of the ICT management division at Hyundai Motor Group. “What matters is not the technology itself, but how quickly an organization can understand new technologies, including AI, apply them to its work and business, and internalize them as a source of competitive advantage. Building on our ongoing digital transformation efforts, Hyundai Motor Group is expanding AI transformation through the integration of AI and other intelligent technologies.” In 2022, the group deployed the JIRA, Dooray and Confluence platforms to standardize project management, decision-tracking and knowledge-sharing. These systems are said to have transformed how staff work together across the organization. Employees gained greater visibility into group-wide operations and key project progress, and work processes and outcomes could be systematically accumulated as organizational assets. Microsoft 365 was also implemented, creating a unified cloud-based collaboration environment. R&D teams working on technologies such as autonomous driving and hydrogen had previously been unable to use external collaboration tools due to security regulations governing national core technologies. Now they were able to safely adopt SaaS solutions as relevant government authorities swiftly established guidelines for SaaS use. As a result, information and knowledge previously dispersed across the organization could be shared and accumulated within a single environment, while establishing a foundation for continuously securing digital assets that can be used by AI. In parallel, Hyundai launched the Global One Data