The partnership, announced Tuesday (March 31), will see Amazon install its Leo satellite technology on hundreds of Delta Air Lines planes, with an initial launch of 500 aircrafts starting in 2028. The companies said in a news release that this effort builds on an existing collaboration between Delta and Amazon Web Services (AWS). The companies say they plan to integrate AWS, Amazon Leo, other Amazon technologies and artificial intelligence (AI) “to enhance the customer experience across the entire travel journey” by letting passengers do things like stream movies or TV shows or stay connected to friends, family or coworkers. Andy Jassy, Amazon’s president and CEO says the arrangement will bring faster in-flight Wi-Fi to millions of Delta travelers each year. “People increasingly want to stay connected wherever they are in the world, and Leo’s speed and reliability is going to have a big impact for businesses, governments, and consumers,” he said. “It’s going to make the in-flight experience so much better, and it’s going to change what’s possible while traveling.” We’d love to be your preferred source for news. Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks! Advertisement: Scroll to Continue In another Amazon news, PYMNTS wrote recently about the company’s rivalry with Walmart amid changing consumer shopping partners. Findings in the March edition of the PYMNTS Intelligence “Share of Wallet: Amazon vs. Walmart” report indicate the modern consumer cannot be thought of as one coherent decision-maker. “Instead, there are two psychologically distinct shopper personas: a disciplined survival optimizer and an aspirational reward-seeker,” PYMNTS wrote. “Walmart’s model says you can trust that you’re getting a good deal, while Amazon’s model says you can get what you need immediately, with minimal effort.” The tension between those propositions will likely