Apple reportedly accelerates its ambitious three-year plan Apple wants to get its most exciting new devices to your hands even faster than originally planned. The iPhone 17 Pro redesign was just the beginning. | Image by PhoneArena Apple has a three-year plan, or so many reports over the last half a year or so have confidently claimed. The company wanted to break free from its annual monotony and shake up the entire industry, something that it now reportedly plans to do in just a year and a half instead. What is this three-year plan? Mostly, it was focused on the iPhone. You saw it come into action with the redesign of the iPhone 17 Pro, a move that made the iPhone 17 the most popular iPhone in the company’s history. After the iPhone 17, the iPhone 18 Pro is supposed to ship with an under-display Face ID and a smaller Dynamic Island. Apple is still working on this, as preliminary reports indicate that the company is struggling with sluggish facial recognition. Lastly, the iPhone 20 Pro is slated for 2027 to celebrate the 20th anniversary of the iPhone. An iPhone model with no cutouts across the display at all. With said display ever so gently melding into the chassis to give it a feeling of floating above the phone. Those are just Apple’s plans for the iPhone. There are other exciting projects in the works too. For example, an iPad Air with an OLED display or touchscreen MacBook models also with OLED panels. The company is also working on an iPhone Air 2 and already has plans for a successor to this year’s upcoming foldable iPhone Ultra. Then there’s the new stuff. A robot with an arm, a smart home hub, AirPods with cameras, smart glasses without a display and
Apple reportedly accelerates its ambitious three-year plan
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