There is growing concern over data privacy in connected cars. Image: Supplied As modern vehicles become increasingly connected, concerns are growing globally over how much personal data motorists are unknowingly sharing every time they drive. A recent report by the BBC highlighted concerns around connected vehicles functioning as rolling digital platforms, capable of collecting everything from location data and driving habits to more personal indicators such as facial expressions, body language, age, weight and behavioural patterns. The report, largely focused on developments in the United States, notes that many consumers remain unaware of the scale of data collection taking place inside modern vehicles and how that information may ultimately be used. Connected cars becoming the norm According to consultancy McKinsey & Company, around 50% of vehicles on the road in 2021 were connected to the internet, with that figure expected to rise to 95% by 2030. Vehicle data can be collected directly through onboard systems, connected smartphones, infotainment platforms, mobile applications and insurance telematics programmes. A 2023 analysis by the Mozilla Foundation reviewed privacy policies from 25 vehicle brands and found that none met the organisation’s privacy and security standards. The report also raised concerns around the commercial use of vehicle data, with some manufacturers allegedly reserving the right to collect broad categories of personal information, including financial details, behavioural traits and other sensitive data. Examples were also cited of driving data being shared with insurers and data brokers, potentially influencing insurance premiums. AA warns consumers Locally, the Automobile Association of South Africa says South African motorists should be paying closer attention to how their personal information is being collected and used. “Connected vehicle technology undoubtedly offers important benefits for safety, convenience and mobility, but consumers also have a right to know exactly what data is being collected, who has