Audacy Digs Into Benefits of Connected Car for Audio Users

It says its most recent findings reinforce the importance of audio and radio as part of that.

As an owner of radio stations as well as a radio app, Audacy found a lot to like in the results.

The authors said connected car technology is opening opportunities for local radio.

The study found that after hearing radio ads, connected car drivers took action in a number of ways.

Autonomous driving also is opening a door to a bigger role for audio, Audacy says.