Axon - Doing Good While Doing Well

Axon – Doing Good While Doing Well Table of contents “Do good while doing well” is the idea that you can invest in good causes while also reaping significant profits. That was the idea behind Environmental, Social, and Governance (ESG) scoring which has fallen out of trend. When five ESG data providers cannot agree on what’s “good” for society, that’s a problem. However, we can all probably agree that tools that reduce crime not only benefit everyone else, they benefit us personally as well. And if investing in these tools happens to show tremendous growth, then it’s a win for everyone. That’s the case with Axon $AXON, a company that just can’t stop growing in their quest to fight crime in the public sector. With five consecutive years of over 30% growth, they’re on track for yet another based on last quarter’s trajectory of 34% year-over-year growth. What’s Driving the AXON Growth Story? It’s rare for a large company to post consistent 30%+ revenue growth over an extended period of time like this. That begs the question, “What’s Driving the Axon Growth Story?” It boils down to three things. First, Axon is great at upselling their customers. A net retention rate (NRR) of 125% means the average customer is spending 25% more money with Axon’s platform every year, a metric that’s steadily increasing over time. That’s partially the result of price increases, but it also comes from convincing customers to upgrade to higher tiers or tack on more services. Second is product upgrades. As technology advances, new Tasers are released and the old ones need to be replaced which helps Axon capture recurring revenue from their hardware. Third is the company’s expansion via acquisition which is generally less desirable since most acquisitions don’t realize the intended synergies. However, Axon’s acquisition