Back to the '80s? Ford wants to make connected cars more privacy-friendly

However, the website is less a privacy guarantee than a commitment to transparency.

And is a public privacy commitment enough to build trust in an automotive industry that increasingly relies on data?

Depending on the model and privacy settings, opting out of data collection can cause certain features to stop working.

Of course, not all data collection can be disabled at Ford, either.

Ford describes situations, for instance, in which location data may be processed regardless of the vehicle's standard location settings.