The iconic neon sign at the Pike Place Market in Seattle manages to attract a lot of attention, but a glowing new structure across the street will likely turn a few curious heads, too. The first of dozens of IKE Smart City digital wayfinding kiosks planned for downtown and around Seattle was unveiled on Tuesday at the busy intersection of First Avenue and Pike Street. It’s the realization of a years-long effort to bring the information many people access on smartphones straight to giant interactive screens at street level. “Seattle is a tech town, and we finally have a 21st-first century modern wayfinding system,” said Jon Scholes, president and CEO of the Downtown Seattle Association, the organization that spearheaded the effort to get the kiosks approved and installed. The devices are a product of Columbus, Ohio-based advertising company Orange Barrel Media, which is partnering with DSA on the experience. IKE devices are already deployed in more than 25 cities nationwide. A total of 50 kiosks are planned for Seattle in two phases. The first 30 will be installed in the downtown Metropolitan Improvement District footprint, with 20 more to follow in business improvement areas including Ballard, SoDo, the University District and West Seattle. The first four downtown units include Tuesday’s unveiling as well as another that’s operational at Fourth Avenue and Pine Street. Units at Second Avenue and Stewart Street and Third Avenue and Virginia Street are next. Each unit stands just over 8 feet tall and 3 feet wide, with a 12½-square-foot touchscreen that functions like a giant smartphone — letting users scroll through maps, nearby restaurant listings, transit routes and city apps. The kiosks are ADA-compliant and connect to the Seamless Seattle program for real-time multimodal navigation directly from each location. Beyond wayfinding, each kiosk serves as a