The Connected Vehicle Trade Association (CVTA) in East Lansing has appointed Lawrence Harte as director of automotive media and digital services. In this new position, Harte will lead CVTAâs initiatives in automotive media, in-vehicle streaming, and connected vehicle digital services â expanding the associationâs capabilities in one of the fastest-growing segments of the mobility ecosystem. Harte is a recognized product and service developer, tech-media publisher, and industry expert with extensive experience in connected vehicles, streaming media, and digital service platforms. He brings expertise in developing and monetizing automotive media solutions, including in-vehicle advertising, OTT video services, and data-driven business models. He is the founder and publisher of EV Business magazine and OTT Business magazine, and has led multiple industry research, publishing, and conference initiatives focused on emerging digital ecosystems. âLawrence brings a unique combination of automotive, media, and digital services expertise that aligns perfectly with the next phase of connected vehicle innovation,â says Scott McCormick, president of CVTA. âAs vehicles rapidly evolve into connected digital platforms, his leadership will help CVTA members understand and capitalize on new opportunities in automotive media, streaming, and data-driven services.â In his role as director of automotive media and digital services, Harte is expected to: - Lead industry collaboration and thought leadership on automotive media platforms, in-vehicle streaming, and connected vehicle digital services. - Define frameworks for automotive media ecosystems, including subscription, transaction, and advertising-based revenue models. - Collaborate with OEMs, software platform providers, telecom operators, and OTT/media companies to advance ecosystem partnerships. - Lead working groups focused on in-vehicle video streaming, human-machine interface (HMI), digital advertising, and content distribution. - Publish research and best practices on software-defined vehicles (SDV) and next-generation in-car digital experiences. - Represent CVTA at global industry events, panels, and roundtables. - Support go-to-market strategies and monetization models for connected vehicle