Owners of in-car infotainment systems such as Apple CarPlay and Android Auto are devoting a growing share of their listening time to digital audio, according to new data from Edison Research at SSRS. Edison’s Share of Ear study shows ownership of in-car infotainment systems has more than doubled since 2019, rising from 18% of Americans age 13 and older to 40% today. As those systems have become more common, they have also become a catalyst for increased use of streaming audio services. Among people who own an infotainment system, non-digital audio sources — including over-the-air AM/FM radio, SiriusXM satellite radio and owned music such as CDs — accounted for 86% of in-car listening time in 2019. Today, digital platforms have made significant gains, with infotainment owners spending 36% of their total in-car listening time with streaming music, AM/FM station streams, podcasts and audiobooks. Even so, the dashboard technology has not eliminated traditional audio. Edison says non-digital sources continue to account for nearly two-thirds of listening among infotainment owners, underscoring radio’s continued strength in the car despite growing competition from connected audio services. The findings come from Share of Ear, Edison’s ongoing consumer study that measures listening across all major audio platforms in the U.S. and tracks changes in audio consumption over time.