MOORESVILLE, N.C. — With involvement in seven different racing series that touch 26 states and seven countries, the sun never sets at Rick Ware Racing. Rick Ware’s eponymous team competes on a world tour, fielding entries in the NASCAR Cup Series, NHRA Mission Foods Drag Racing Series, HOT ROD Drag Week, Progressive American Flat Track, FIM World Supercross Championship, zMAX CARS Tour and eNASCAR Coca-Cola iRacing Championship Series. It’s a cornucopia of motorsports that covers ovals, road courses, dragstrips, dirt tracks, supercross tracks and sim speedways, involves racecars and motorcycles, and spans multiple genres, from grassroots to racing’s pinnacle. “There’s a business reason we’re involved in so many different forms of motorsports,” said Ware, who formed RWR in 1995. “Our partners don’t just get one race team or one series. They get a platform that reaches different audiences in different markets throughout the year. That gives them more opportunities to engage customers, entertain guests and maximize their investment.” RWR’s international footprint begins Aug. 8 with the World Supercross season opener at McMahon Stadium in Calgary, Alberta, Canada. The global dirt-bike racing series hopscotches across five continents and features top riders competing on supercross-style circuits inside the stadiums of major cities. World Supercross’ six-event schedule continues into mid-December, giving RWR a competitive presence every month of the year except January. “Our schedule doesn’t have much of an offseason, and that’s by design,” Ware said. “Every week, we’re racing somewhere in the world, and that creates tremendous value for partners like Super.com and Rocket Doctor. Whether we’re at a NASCAR race, an NHRA event, a dirt track for AFT, inside a stadium for World Supercross or even online through eNASCAR, our partners have a consistent presence in front of passionate fans all year long.” RWR’s eclectic lineup deserves an eclectic ambassador. Enter
<b>Racing</b> In 26 States & 7 Countries, RWR Hires 'Ambassador'
Read the original article
speedsport.com →