Canada’s CAB Joins the Radio Ready Auto Coalition

The Canadian Association of Broadcasters is now the latest industry group to join Radio Ready, the coalition advocating for the prominence of terrestrial radio in connected car dashboards.

CAB joins 40 Radio Ready members representing approximately 10,000 radio stations worldwide, a Tuesday announcement said.

Radio Ready hopes to build momentum as automakers consider radio’s presence within vehicle dashboards.

The coalition said that terrestrial radio remains an important component of Canada’s national public alerting system.

Radio Ready is an industry-wide initiative founded by Bauer Media Group and Swedish Radio/EBU.