Global headwear and lifestyle brand New Era has partnered with Formula 1 driver Carlos Sainz to introduce Team Fifty5, a new collection of apparel and headwear inspired by the racer’s personal brand and fan community. The range features a mix of New Era’s signature headwear styles alongside hoodies and T-shirts, offered in a color palette that includes outdoor green, off-white, white, faded blue, and red. Several pieces incorporate embroidered and woven accents featuring a red chili pepper motif, a nod to Sainz’s nickname and a recognizable symbol within the Team Fifty5 community. Among the standout pieces is a specially designed yellow 9FORTY cap, created for supporters attending the Team Fifty5 Grandstand during Sainz’s home Grand Prix in Madrid. The cap draws inspiration from one of the driver’s favorite colors while also reflecting the yellow element of the Spanish national flag. The headwear lineup includes New Era’s popular 9TWENTY and 9FORTY A-Frame silhouettes. Complementing the caps is a selection of casual apparel, including oversized and relaxed-fit hoodies and T-shirts, as well as slim-fit and cropped T-shirt options designed for women. Carlos Sainz, Founder, Atlassian Williams F1 Team driver and Team Fifty5, said "Team Fifty5 is part of who I am since the beginning of my career. Together with my personal team and with my fans, we have built a community of shared experiences and values, and it's time to expand it, at the track and beyond. With this collection, we wanted to create something that feels authentic to that identity but can be worn every day. New Era understands the connection between sport, culture, and personal style, and I'm proud of what we have created together." Patrik Soderstrom, Vice President, Europe, Middle East and Africa, New Era, shared, "Team Fifty5 represents a natural meeting point between elite motorsport and contemporary lifestyle.
Carlos Sainz Partners with New Era for New Team Fifty5 Apparel and Headwear Line
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