Slate Auto has built its entire pitch around a single idea: buy the cheapest, plainest truck on the market, then make it yours. Now the startup is handing that idea over to the company that has spent 120 years teaching children how to make things theirs with a crayon. Slate announced Thursday that it is partnering with Crayola on a line of five vehicle wraps, pulling colors straight from the crayon box onto the sheet metal of the $24,950 Slate Truck — a price tag the company continues to market as the lowest of any new truck sold in America. The wraps come in Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion, the last of which Crayola describes as a fan favorite among its 120-plus shades. It is Crayola’s first-ever automotive partnership, and it leans hard into the premise that made Slate’s launch strategy notable in the first place: these are trucks designed from the start to be wrapped, not painted, so an owner can peel off one identity and put on another without much more effort than reskinning a phone case. A Blank Canvas, By Design Slate’s whole manufacturing model is built around modularity. The trucks and its two SUV variants roll out of a reindustrialized factory in Warsaw, Indiana, in a bare-bones state, and owners add on from there — including converting a truck into an SUV after the fact. Vehicle wraps have been part of that customization pitch since the beginning, sold direct-to-consumer through the company’s online Slate Marketplace rather than through a traditional dealer network. The Crayola tie-in formalizes that pitch into a starter pack: decals, a key fob cap, and a small clip-on dashboard accessory Slate calls a “Slatelet,” all themed to one of the five colors. Pricing starts at $1,549.99, and the packs go on