Connected cars contact third-party tracking domains, raising new driver privacy concerns

A study by Northeastern University reveals that some connected cars are sharing driver data directly with third-party companies, fueling new privacy concerns tied to vehicle technology.

The Tesla Model 3 topped the list, contacting 34 advertising, tracking, and analytics domains, followed by the Cybertruck, which contacted 23 domains.

The Cadillac Lyriq contacted 10 domains, followed by the Lucid Air at 9, Chevrolet Blazer at 7, and Honda Prologue at 5.

The global connected vehicle market is projected to reach roughly $26 billion by 2030, with a growing focus on intelligent navigation and immersive digital cockpit technologies.

Bottom line: Connected technology is an increasingly important part of the vehicle experience, and explaining connected features and how customer data is handled will likely be important for building trust as the technology expands.