SAN FRANCISCO–(BUSINESS WIRE)–Conversica today launched Ignite, an AI-native Revenue Activation Engine for dealers and dealer groups, and announced a majority recapitalization led by a fund managed by Morgan Stanley Expansion Capital. Under the partnership, Morgan Stanley Expansion Capital acquires a majority stake while Conversica’s management team continues to lead the business and retains a significant ownership position. Automotive retail is being reshaped by customers who expect greater confidence, transparency, and control in every buying and ownership interaction. Dealers have the local relationships, service history, transaction data, and human expertise to deliver a more trusted experience than any purely digital marketplace. The challenge is that this context is often fragmented across the systems dealers rely on every day: transaction details live in the DMS, customer records sit in the CRM, audience data is organized into rigid segments, and conversations across email, SMS, chat, phone, and the showroom are rarely connected into a complete view of the customer. Conversica calls this disconnected retail. Its cost is felt by both dealership teams and customers. Employees are forced to piece together context by hand across multiple screens, often while seeing only part of the picture. When that context is missing, customers feel it. They can be treated like strangers by businesses that should know them, receiving offers and outreach that miss the moment, the need, or the relationship. Over time, every disconnected interaction compounds the operational burden and weakens the trust customers expect from the dealership. That is why Ignite was built: to make context-driven revenue activation possible, end the perceived trade-off between trust and profit, and make the most trusted dealership the one best positioned to win. Ignite unifies scattered customer, vehicle, sales, service, and conversation data into a single context layer, then surfaces the revenue opportunities hidden inside it: from owners nearing