In the week leading up to NAB Show 2026, Radio Ink is bringing back our special series of pre-conference conversations with some of radio’s biggest innovators. Today, we talk with Quu CEO Steve Newberry, whose company has spent years mapping the intersection of radio, the car, and advertising, and will arrive in Las Vegas with a new In-Vehicle Visuals Report and a vision of his own about where radio’s future has to go. Radio Ink: Quu sits at a very specific intersection of radio, technology, the car, and advertising. When you’re at an event like NAB or Cocktails and Conversation, how has the conversation changed from “what is Quu?” to “how do we link everything at this intersection for the good of all parties?” Newberry: There is a much greater understanding of the opportunities for radio’s visual displays than there was just a couple of years ago, so our conversations have definitely moved from “what’s Quu” to “what are Quu’s plans for this?”, or “how can we monetize this display idea?”. Awareness was the number one challenge initially, but now we really concentrate on leading different groups together to solve issues. Radio Ink: With major automakers toying with the idea of eliminating radio in cars, what conversations do you think need to be happening at NAB Show and beyond? Newberry: I’ve said it for years, and I’ll continue saying it. Free, over-the-air radio is a foundational part of America’s communities and is vital to public safety. The idea of it being discontinued in vehicles is not wanted by consumers and would not be well received. That said, it is not a birthright, and radio has to continue to demonstrate value and not rest on, “what we did”! Let’s find solutions good for everyone – especially the consumer/listener. Radio Ink: NAB