Agreement to acquire Fullpath adds Customer Data Platform, marketing automation, and AI capabilities to the Cox Automotive portfolio – giving dealers a unified platform to compete in an AI-driven retail environment. ATLANTA – April 23, 2026 – Cox Automotive today announced it has signed a definitive agreement to acquire 100% of Fullpath, a leading AI-powered Customer Data Platform (CDP) and marketing automation company serving the automotive retail industry, subject to regulatory approval. The transaction is expected to close within 30 days. Upon close, the combination will bring together the industry’s most trusted dealer technology partner and one of automotive’s most advanced AI and data platforms – enabling dealers to unify their data, automate their marketing, and deliver personalized customer experiences at scale. Fullpath’s platform resolves shopper identity across years of CRM and DMS history into a single, actionable profile, delivering AI-driven campaigns with unmatched personalization, scale and efficiency with lead handling, and individual-level attribution from ad click to purchase. These capabilities directly complement Cox Automotive’s existing portfolio, which includes VinSolutions, Dealer.com, Autotrader, and Kelley Blue Book. “Dealers today are navigating the most competitive and technology-intensive environment in the history of this industry,” said Steve Rowley, President, Cox Automotive. “This agreement supercharges our data and AI advantages and brings our dealers the most advanced technology inside of our industry-leading connected retail platform. Fullpath gives dealers the AI and data infrastructure they need to compete, and it makes everything we already offer them smarter, faster, and more effective. This is the most significant capability investment we’ve made in years, and it reflects our long-term commitment to being the partner dealers can count on, now and in the future.” The acquisition accelerates the industry’s shift from manual, campaign-based marketing toward always-on, data-driven retailing. This combination creates an opportunity to connect Fullpath’s customer data