DeepSeek Adopted by Chinese Netizens as a "Big Fat Fish": AI Folk Personas Go Viral as Official Image Loses Narrative Control

A Chinese large model that made its name on technical capability is being "raised" into something else entirely by netizens.

Recently, Bilibili's tech section has seen a flood of AI-operated accounts modeled on DeepSeek, with the first video from "DeepSeek Whale Girl in Operations" surpassing 2 million views.

Anime-style depictions of DeepSeek—"Whale Girl" and "Big Fat Fish"—spread rapidly, and some even developed plug-ins specifically to block these AI comments.

Notably, DeepSeek is not the only AI whose personality has been assigned by netizens.

For an AI with no official anthropomorphic image, netizens have already begun forming factions over who is more entitled to represent it.