Digital Growth, Expansion and Cybersecurity Challenges Mexico’s retail sector is evolving through digital and physical expansion, with social media and digital payments reshaping consumer purchasing habits while e-commerce platforms improve access to online transactions. Meanwhile, Grupo Comercial Chedraui is strengthening its retail footprint in the State of Mexico through a MX$7.8 billion investment focused on new stores, job creation and regional economic growth. This is the Week in Retail & E-Commerce! Social Media Drives 65% of Mexico Consumer Purchases: Kueski Mexico’s e-commerce sector is increasingly shaped by social media, with platforms becoming key channels for product discovery and purchases as consumers move toward mobile-first shopping experiences. Kueski data highlights the growing role of digital payments and flexible financing options in enabling online transactions, particularly among consumers seeking more accessible purchasing methods. Chedraui to Invest MX$7.8 Billion in State of Mexico Expansion Grupo Comercial Chedraui will invest MX$7.8 billion to expand its presence in the State of Mexico with 245 new stores over four years, creating approximately 15,000 direct and indirect jobs in one of the country’s largest consumer markets. The expansion will focus on Supercito Chedraui convenience-format stores and larger locations to strengthen supply chains, improve access to consumer goods and stimulate regional economic activity. Farmacias del Ahorro Modernizes Digital Operations to Scale AI Farmacias del Ahorro is accelerating its digital transformation by modernizing its IT infrastructure and integrating artificial intelligence to improve operational efficiency, customer experience and digital service delivery. The company adopted Red Hat OpenShift to support cloud-native applications and launched the PotencIA initiative with Google Cloud to automate processes, optimize decision-making and free up operational capacity. Mercado Libre Expands E-Commerce Training for SMEs Mercado Libre launched the second edition of CLIC: El Impulso de lo Nuestro, a free e-commerce training platform aimed at helping Mexican producers, cooperatives