As ElasticRun’s business grew rapidly, it aimed to adopt a reliable, scalable AI solution to authenticate its large crowd-sourced workforce. Its aim was to mitigate identity-related risks and maintain trust across millions of customer interactions. ElasticRun leveraged Microsoft Face API’s advanced facial recognition and liveness detection features to design and roll out Mity, its proprietary AI-led identity verification solution, to enhance trust and security at scale. The solution has delivered measurable improvements, including processing millions of identity verifications per month, enabling reliable onboarding, and enhancing secure access, thereby significantly improving the customer experience. ElasticRun is India’s fastest-growing fulfillment network, on a mission to democratize market access for Indian commerce. Through a connected, intelligent platform, ElasticRun empowers brands, marketplaces, and D2C businesses with integrated fulfillment, technology, and customer experience. Founded in 2016, ElasticRun today supports 70+ brands across 500+ cities, operates 900+ warehouses, and manages over 4 million daily shipments through its tech-enabled, asset-light network, bringing together unified multi-speed fulfilment and AI-powered SaaS solutions to deliver speed, scale, and efficiency. Behind this scale lies a complex human network, hundreds of thousands of associates who represent ElasticRun at the last mile, where trust meets the customer. The challenge: Trust at massive scale ElasticRun’s integrated solution intelligently leverages existing, underutilized local transportation capacity and storage space, making them accessible to people through an intelligent digital platform. The platform has onboarded a vast network of associates. But at this scale, growth brings a new challenge: ensuring that lack of trust doesn’t become a bottleneck. In a crowdsourced logistics solution, trust is the foundation. It is critical to verify workforce identity and ensure that every interaction with end consumers is safe. Without robust identity checks, the risk of misuse and impersonation increases, especially in an environment where cybercrime and AI-driven deception are on the rise.