This is a press release posted in addition to our usual editorial content. As part of the agreement, Automobili Lamborghini becomes the Official Automotive Partner for DreamHack festivals in the US and EU, expanding its presence across EFG’s global events through high-visibility brand integration across the festival floor and premium physical car displays. The partnership builds on Automobili Lamborghini’s debut at both DreamHack Dallas and Stockholm in 2025, where the brand introduced fans to a series of unique experiences that highlighted their dedicated ecosystem for gaming, interactive entertainment and digital culture, including the premiere of Vesaro x Automobili Lamborghini racing simulators and the Lamborghini Revuelto, the first Lamborghini High Performance Electrified Vehicle, with a special livery dedicated to the festival. These activations resonated strongly with DreamHack’s audience, who value innovation and high performance. As a result, the partnership now moves into a new phase, with Automobili Lamborghini set to play a larger role across EFG’s global events through to 2028. At DreamHack Atlanta from May 15-17, Lamborghini will be featured through a series of onsite activations. Two Temerario wrapped in bespoke gaming-inspired liveries – a Temerario Play Louder Livery and a Temerario Fast Forworld created in Fortnite livery – which will be driven through Atlanta in the lead-up to the festival before arriving onsite. Both will be placed in the Creator Hub, as a photo opportunity for attendees wanting to get a close up with their dream car. Lamborghini will also be part of DreamHack Atlanta’s sim racing challenges, alongside additional activations across the event, giving fans more ways to engage with the brand throughout the weekend. The partnership reflects Lamborghini’s continued move into digital spaces and its focus on connecting with a new generation through design, performance, and experience. Through DreamHack, the brand reaches a highly engaged Gen Z