Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement

While Eric Seufert’s “everything is an ad network” mantra keeps being proven correct, a new truism is also taking shape: “Wherever an advertising business emerges, the measurement challenge follows.”

Eyeballs + data = Advertising opportunity The underlying logic behind the “everything is an ad network” theory is straightforward.

This logic has transformed retail through the retail media network (RMN) revolution.

How new channels become endemic Every new ad network increases the need for measurement that can connect the resulting fragments.

Once it can, the car becomes another ad network.