F1 ACADEMY partners with Dirt Is Good as Zoe Florescu announced as Zandvoort Wild Card Zoe Florescu will line up on the F1 ACADEMY grid in Zandvoort as a Wild Card amid the category's new multi-year partnership with Dirt Is Good. F1 ACADEMY have announced a new multi-year partnership with Dirt Is Good, with the world’s largest laundry brand — which includes brands such as OMO, Persil and Skip — becoming the first-ever Official Laundry Detergent Partner of the all-female series. Showcasing performance, progression and resilience, the partnership will debut this weekend during Round 2 in Montreal, alongside a flagship activation during Round 4 of the 2026 season in Zandvoort. In addition, Zoe Florescu will join the grid as the Wild Card entry for the fourth round, supported by Dirt Is Good. The 17-year-old participated in last year’s inaugural F1 ACADEMY Rookie Test and currently competes in Spanish F4. She will be racing in the #15 car, featuring a bespoke livery and race kit inspired by Wonder Wash Max. The partnership will spotlight the new Wonder Wash – Unilever's most successful innovation of the decade: Wonder Wash Max. The product is designed for short cycles, low machine agitation and lower temperatures, Wonder Wash Max delivers maximum cleaning performance even in 15 minutes — a feature subtly referenced through Florescu’s #15 racing number. New research shows 85% of UK consumers wish they could wash and dry their clothes faster, reflecting the growing expectation to deliver more, in less time. Speaking on the announcement, Florescu said: "F1 ACADEMY is all about proving yourself in a very visible, high-pressure environment. Every session counts, and you must perform when it matters most. I’m proud to be part of this moment and grateful for the support from Dirt Is Good as I take this next