Federal Communications Commission Chairman Brendan Carr has chosen Commissioner Olivia Trusty to lead the FCC’s rollout and implementation of the U.S. Cyber Trust Mark program.

Working with the Public Safety and Homeland Security Bureau, Trusty will coordinate efforts as the voluntary cybersecurity labeling initiative moves toward commercial deployment, according to an FCC release.

“This effort will advance our nation’s security and provide consumers with greater confidence when they bring connected products and devices into their homes,” Carr said.

The U.S. Cyber Trust Mark labeling program excludes several equipment categories: Medical devices regulated by the Food and Drug Administration.

In the coming months, the commission expects to release a public notice on the program’s technical requirements and testing procedures.