Ford Ford accelerates European business with new models and in-vehicle smart tech Car giant revs up European product and services roll-out tailored to customers’ unique demands, including expanding its line-up and connected services that turn vehicle data into measurable productivity gains Just weeks after launching an intelligent fleet assistant for commercial customers, the Ford Motor Company has set out a new vision for its future in Europe, with plans for a “comprehensive” product and technology roll-out for commercial and retail customers over the next three years. From an IT and comms perspective, the move will see the core Ford Pro brand – the commercial vehicle division within Ford Motor Company – evolve from vehicle maker to productivity partner for European businesses. As part of its activities, Ford Pro develops solutions to deliver an always-on, connected customer experience through a suite that includes vehicles, charging, software, financing and servicing for commercial and government customers. It looks to pull connected vehicle data and integrate it into the Ford Pro Intelligence platform to arm fleet managers with a new level of insight about and control over vehicles on the road and when upfitted equipment is in use. Since 2019, every Ford Pro vehicle has been built with an embedded modem. Today, more than 1.2 million European customers are connected, generating close to six million health signals a day. The strategy will see Ford Pro transform from being a vehicle manufacturer to a “productivity partner” using software and services to maximise the return on every vehicle. It supports Ford’s global target to generate 25% of Ford Pro operating income from software and services. In the first quarter of 2026, worldwide paid software subscriptions rose by 30% to 879,000, with gross margins above 50%. “Ford Pro is the backbone of our European business. We don’t