William Stopford Alfa Romeo's cheapest model in Australia just got cheaper 4 Hours Ago Ford CEO Jim Farley believes Chinese automakers could break into the US market within the next decade despite hefty tariffs and technology bans. Managing Editor Ford CEO Jim Farley says he believes Chinese automakers will finally enter the US market within the next five to 10 years, despite some of the toughest trade barriers designed to keep them out of the world’s second-largest auto market. Speaking during an internal town hall meeting with employees, Mr Farley reportedly said Ford is preparing for a future where Chinese brands are competing directly in the US, with senior executives suggesting such a move is more likely towards the end of that timeframe. The comments, first reported by Reuters, come as US lawmakers continue to tighten restrictions on Chinese-built vehicles, while the Trump administration maintains tariffs and technology bans introduced under the previous Biden administration. Currently, Chinese electric vehicles face tariffs of around 100 per cent when imported into the US, while rules banning Chinese-developed connected-car software from the 2027 model year and hardware from 2030 remain in place due to national security concerns. Even so, Mr Farley has repeatedly warned Ford can't rely on those barriers lasting forever. "We have to go toe-to-toe with China," Ford executive chair Bill Ford said earlier this month. "We can't expect to keep them out forever, and we have to be able to beat them at their own game." Mr Farley has been one of the automotive industry's most outspoken leaders on the rapid rise of Chinese manufacturers, particularly BYD, which has become one of the world's largest producers of electrified vehicles. Ford is already responding by developing a new family of low-cost electric vehicles designed from the ground up to match the