Ford Ford Charges Ahead in Europe: Seven New Models and Smart Tech to Keep Vans on Road and Businesses Earning | Ford / Key word(s): Product Launch SALZBURG, Austria, May 18, 2026 /PRNewswire/ — Ford today detailed a vibrant new vision for its future in Europe at a gathering of European dealers and partners. With a comprehensive product and technology rollout for commercial and retail customers planned over the next three years, Ford is renewing its commitment to European drivers and businesses. Ford’s European strategy is supported by its new Ready-Set-Ford global brand platform, which focuses on the territories where Ford authentically plays and differentiates: Build, Thrill and Adventure. The first European campaigns under the Ready-Set-Ford banner launch this month. Ford Pro Evolves from Vehicle Maker to Productivity Partner for European Business Ford Pro, Europe’s leading commercial vehicle brand for 11 years running, 1 is evolving from a vehicle manufacturer into an indispensable productivity partner for businesses of all sizes leveraging software and services to maximise the return on every vehicle. The strategy supports Ford’s global target to generate 25 per cent of Ford Pro EBIT from software and services. In the first quarter of 2026, worldwide paid software subscriptions rose 30 per cent to 879,000, with gross margins above 50 per cent. “Ford Pro is the backbone of our European business,” said Jim Baumbick, President, Ford in Europe. “We don’t just sell vans and pickups, we deliver an integrated ecosystem of vehicles, software and services. Our vehicles lead the market, and around them we’ve built a productivity accelerator our competition cannot match. For our customers, that’s not just transportation, it’s a better return on investment.” Ford Pro’s Uptime Services use connected vehicle data and predictive intelligence to identify issues before they become problems. Since 2019, every Ford Pro vehicle