Automotive privacy has been under scrutiny lately, particularly where insurance companies are concerned, following a major settlement involving General Motors and the sale of customer driving data.
The settlement also requires GM to obtain express consent before collecting or disclosing certain driving and location data.
Owners Can Switch Off Data Sharing Ford says owners can review and change their privacy preferences through their vehicle's touchscreen or the Ford App.
Drivers can also opt out of connected-vehicle data sharing entirely, although doing so disables certain functions.
Ford's promise should offer some reassurance to owners concerned about how their driving data is being used.