Ford Motor Company on Thursday revealed both the name and the starting price of its long-awaited affordable electric pickup, confirming that the midsize truck will be called the Fathom and will start at $28,350 before a $1,595 destination and delivery charge, bringing the all-in price to $29,945. The figure lands the vehicle just under the $30,000 threshold Ford has spent more than a year promising, and positions the Fathom as one of the least expensive electric vehicles available in the American market when it reaches customers. The Fathom is the first vehicle to emerge from Ford’s new Universal Electric Vehicle platform, an architecture the company has described as central to turning its electric vehicle division, Model e, from a source of multibillion-dollar losses into a profitable business by 2029. Ford disclosed $19.5 billion in EV-related restructuring charges last year, and the Fathom represents the clearest signal yet of how the automaker intends to recover. A Name Meant to Signal Understanding, Not Just Depth Ford said it chose the name Fathom deliberately, drawing on the word’s double meaning: a nautical unit of measure equal to six feet, and a verb describing the act of coming to fully understand something. Company officials said the name was meant to convey a deep understanding of the person likely to drive the truck, rather than simply describing the vehicle itself. The choice also marks a break from Ford’s long-running habit of alphanumeric truck and SUV designations. Fathom joins a small but growing list of newly coined nameplates the company has introduced as it reworks its electric vehicle lineup, moving away from reviving historic badges in favor of names built specifically for the electric era. Pricing Aimed Squarely at the Affordability Gap At $28,350 before fees, the Fathom’s standard-range configuration undercuts nearly every electric pickup currently