From Singapore to the world, Dell Technologies taps talent here to scale up The tech giant has been orchestrating a massive transformation to become an end-to-end solution enabler for smart cities The strategies and stories that shape today’s leaders [SINGAPORE] Most people still view Dell Technologies through the prism of the traditional PC era – the hardware giant behind desktops, laptops and monitors that sit on office desks worldwide. But behind the scenes, the legacy tech giant has been quietly orchestrating a massive transformation, expanding from a traditional hardware provider to an end-to-end solution enabler for smart cities. When visitors walk through the executive briefing centre at Dell’s Changi office, they are often surprised by the variety of solutions the IT company offers, said Andy Sim, vice-president and managing director of Dell Technologies Singapore. “It’s certainly more than just hardware; it’s (also) consulting, the services and the collaboration.” Finding success in a crowded market Dell – previously known as PC’s Limited – was founded by current CEO Michael Dell in 1984 in his dorm at the University of Texas. What set the company apart from its competitors was its focus on selling custom-built computers directly to consumers. The company – having its roots in hardware – is an end-to end provider for customers, serving up software solutions with the hardware to run them. Singapore is home to Dell’s Global Innovation Hub, which was established in 2019, the first such facility outside of the US. This was followed by the Asia-Pacific and Japan AI Innovation Hub in August 2025. The Global Innovation Hub was launched to enhance areas of augmented and mixed reality, data analytics, cloud-native technology, as well as cybersecurity and edge computing. SEE ALSO The AI Innovation Hub is where Dell prototypes, tests and refines artificial intelligence solutions for